K.A.R.D - Rumor (2017)

  • Members: J.Seph (0:10), BM (0:32), Somin (0:53), Jisoo (1:49)

  • See also the hidden version of the music video, which features K.A.R.D’s dance choreographer Z.SUN.[^z-sun]

  • The first phrase of each single has been spelling out the group’s name: “It’s K” in “Oh NaNa” (MMM 2016-12-19), “Ayy” in “Don’t Recall” (FMF 2017-02-17); and “R you for real?” in this song.

  • K.A.R.D has an increasingly large fan base in Latin America. They will be touring both Mexico and Brazil this summer.1 2

  • K.A.R.D was recently chosen as the global representative for the LG G6 mobile phone.3 Despite the G6 having a 2:1 aspect ratio (18:9), this music video is released in the more conventional 16:9 format, unlike other G6 promotional videos.4 This effectively pillarboxes the video if actually played on the G6.

  1. https://twitter.com/KARD_Official/status/855656213983354881 ↩︎

  2. https://twitter.com/KARD_Official/status/855292704556597248 ↩︎

  3. https://www.soompi.com/2017/04/21/k-r-d-named-global-ambassadors-lg-electronicss-g6-smartphone/ ↩︎

  4. https://www.youtube.com/watch?v=Bpc-n6EPgU8 ↩︎